Advertising disclosure

Running this site costs money and takes time. Here is exactly how it is funded and what that funding can and cannot buy.

Display advertising

FinanceGadget shows advertising supplied by Google AdSense. Google and its partners may use cookies and similar technologies to serve and measure ads. Advertisers have no knowledge of, or influence over, editorial content, and ads are placed by Google's systems rather than sold directly.

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Affiliate links

Some links to providers may earn a commission if you sign up. Where that is the case it is stated on the page itself, not only here. Commission never depends on what a review concludes.

The firewall

• No provider can pay for inclusion, a ranking position, or a verdict.
• No provider sees a review before it is published.
• No provider can request removal or amendment of an accurate finding.
• Audit records are filled in identically whether a commercial link exists or not.
• Sponsored content, if it is ever published, will be labelled as such in the headline.

Why this matters here in particular

Personal finance is one of the highest-paying affiliate categories on the internet, which is precisely why so much of its review content is unreliable. The commercial incentive on this site points the same way as everyone else's. The only defence is a written rule and a reader willing to hold it to account — so if you think a review reads like it was bought, say so.